SoftPaywall for better communication results
Users are reading the articles on websites of our network, they are engaged and show interest in the content while at some point there appears a paywall gate.
As users continue browsing, a soft paywall appears, but instead of blocking access immediately, it seamlessly transforms into a dynamic ad slot. This ad can feature video, rich media, or interactive quiz formats that capture the user’s attention while still offering them valuable content.
Users are prompted to complete a simple interaction with the ad, such as watching a short video or answering a quick question. Once they engage, the content is unlocked, allowing them to continue reading or watching. This approach enhances user experience while generating revenue for publishers without a hard paywall barrier.
High Viewability
Brand Safety
Engagement & Attention
Additional revenue
Customizable formats
Technologically advanced
solutions